Digital Entrepreneurship Within International Business Landscape: Implications for Marketing Strategies
DOI:
https://doi.org/10.31181/ijes1412025200Keywords:
Digital entrepreneurship, Digital transformation, Marketing strategies, Global markets, Business efficiency, Financial performance, InnovationAbstract
With the rise of digital advancements, the global economic landscape is reshaping marketing and entrepreneurship, creating both new opportunities for growth and significant challenges for businesses. Rapid economic shifts, combined with society’s increasing reliance on digital technologies, require organizations to continuously adapt and modify their business models. This study is particularly relevant, as maintaining competitive advantage and ensuring long-term sustainability now depend heavily on the integration of digital solutions. The research evaluates the impact of digital technologies on marketing strategies, financial performance, and overall business effectiveness at the global level. By analyzing digital transformation strategies through a combination of statistical and practical approaches, the study highlights critical success factors as well as barriers to implementation. Findings reveal that the adoption of digital tools enhances process automation, strengthens customer engagement, improves resource management, and ultimately increases productivity and profitability. However, challenges remain, including regulatory constraints, cybersecurity risks, and the constant demand for technological innovation. Despite these obstacles, digital transformation creates pathways to new markets and fosters innovative opportunities. To fully capitalize on these benefits, companies must design adaptive strategies that not only mitigate risks but also maximize the potential of emerging technologies. These insights provide valuable guidance for businesses seeking to build sustainable digital strategies, ensuring long-term competitiveness in the global marketplace.
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